Gully/ Alliance

thumb|300px|right|Latest from Bounty KillerThe Alliance was formed in 2003 by iconic Dancehall artist Bounty Killer and it initially consisted of him and close friends as 'the heavyweights'. These included Busy Signal, Wayne Marshall, Bling Dawg, Mavado and Vybz Kartel. Vybz Kartel later left after a heated dispute with fellow members. Alliance now comprises the core members and many Jamaican Dancehall artists who chose to affiliate themselves with the popular brand. Mavado's own Gully Squad is part of the crew. Popular singer Serani and his production label DASECA is also part of the crew. Vybz Kartel is no longer part of the Alliance family; he is now the leader of the Portmore empire known as the Gaza.

Subsidiaries
The Alliance currently has two main subsidiaries generating millions of dollars each year. The Gullyside and the Hothead Turf headed by Mavado and Busy Signal respectively, has continue to excel in dancehall and as a result has created millions in revenues and profits.

Competition
The Alliance's main competitor is the Portmore Empire which is managed by Vybz kartel who happens to be a former member of the Alliance. In 2009 the Empire became the hottest dancehall group in Jamaica,releasing hits after hits. However,the Alliance has bounced back and in 2010 is the hottest dancehall group thanks to Mavado, Bounty Killer, Elephant Man, Busy Signal,Wayne Marshall, Bugle and the Gully Squad.

Crew
Alliance
 * Bounty Killer (Leader- pioneer)
 * Einstein (musician)
 * Sakidie
 * Wayne Marshall
 * Bling Dawg
 * Dada
 * Galdiez
 * Mario "Sniper" Wyzard
 * Daddi Barnz (Promoter)
 * Muskilla
 * K-Queens
 * BridgeZ (Singer)
 * Badd Cash
 * Assailant
 * Dj Sirian
 * Prince Pin
 * Ishawna
 * Iyara
 * Jinyus
 * Predator
 * Jeru The Damaja
 * Nymron
 * De La Ghetto
 * Fuze
 * Abdul "Syrian Pitbull" El-Safadi
 * Di Unusual
 * Splinta
 * Boom Steppa
 * Lando
 * Advance
 * Anarchie
 * Gabrille
 * Venum
 * Marlon Binns
 * Future Fambo
 * Angel Doolas
 * Nitty Kutchy
 * Dungle dee
 * Flawless
 * 3-Star
 * Ryval
 * Serani
 * Kiprich
 * Slimmaz
 * Dexta Daps

Hot Head Turf

 * Busy Signal(Leader)
 * Calado
 * Ericleo Peelhead - Kenya

Gully Squad

 * Mavado (Leader)
 * Savage
 * Alkaline
 * Jahmiel
 * Kibaki
 * Knockas
 * Bones
 * Dj Frass
 * Ras burro
 * Natural

Gaza

 * Vybz Kartel (Leader)
 * Tommy Lee Sparta
 * Gaza Slim
 * Popcaan
 * Shawn Storm
 * Doza medicine
 * Spice
 * Jada kingdom
 * Little adi
 * Little vybes
 * Masicka
 * blak ryno
 * jahvinci